Taylor Johnson | Planning with Purpose: How The Mompreneur Paper Co. Empowers Moms in Business

Planning with Purpose: Taylor Johnson on Building The Mompreneur Paper Co.

In a world filled with aesthetic planners and endless productivity hacks, Taylor Johnson saw a gap: where were the paper goods made for moms, by someone who gets it?

In this episode of The Mama Making Podcast, we sit down with Taylor—the founder of The Mompreneur Paper Co.—to talk about how she turned that question into a thriving business that blends intention, design, and motherhood all in one place.

From Overwhelm to Order

Taylor’s journey didn’t begin with business. It started with burnout. As a mom juggling work, life, and a desire to pursue something creative, she felt like traditional planners and time management tools just weren’t cutting it. They didn’t reflect the mental load of motherhood—the invisible tabs moms keep open 24/7.

So she started sketching. Playing with paper layouts. Talking to other moms. And slowly, what started as a personal need became a business built around supportive systems that feel doable, not aspirational.

Designing for Real-Life Moms

The Mompreneur Paper Co. isn’t just pretty (though it is stunning). It’s practical, thoughtful, and rooted in lived experience. Taylor shares how her products are intentionally designed to:

• Center mental wellness and peace, not hustle

• Help moms track goals without guilt

• Make space for flexibility, not rigidity

• Reflect the reality of caregiving and context-switching

She also talks about the importance of designing tools that don’t just organize your time—they help you reflect on how you want to use it.

Building a Business While Mothering

This episode is full of nuggets for anyone thinking about launching a product-based business, especially in the thick of raising small humans. Taylor gets candid about:

• The lessons she’s learned growing a small business while parenting

• How she balanced print production with nap schedules

• Why she stopped waiting for “perfect timing” and started with what she had

• The feedback she hears most from customers—and how it shapes her design process

Her story is a powerful reminder that even in seasons of chaos, creativity can still take root.

More Than Paper: A Movement of Support

At its core, The Mompreneur Paper Co. is more than just notebooks and planners. It’s a movement toward reclaiming our time, on our terms.

Taylor’s approach is less about doing more and more about doing what matters—a perspective that resonates deeply with any mom who’s tried (and failed) to fit into someone else’s planning framework.

Whether you’re in a season of brainstorming your next step, or just trying to remember what day it is, this conversation will remind you: your time has value, your vision matters, and there’s always room to build something meaningful—even in the margins.

Connect with Taylor

• Website: themompreneurpaperco.com

• Shop: themompreneurpaperco.com/collections

• Instagram: @themompreneupaperco

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