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S.3 Ep. 86: Andria Singletary | Entrepreneurship in Motherhood

Writer's picture: Jessica LambJessica Lamb



Finding Harmony as a Mompreneur: Tips for Balancing Life and Business

Starting and growing a business is challenging on its own, but balancing that with motherhood? That’s a whole new level of multitasking and determination. In this blog, we’ll explore practical strategies for juggling the demands of running a business while raising children, inspired by the insightful conversation between Andria Singletary and Jessica of The Mama Making Podcast.



1. Lean Into Your Current Skills

One of the biggest hurdles for new entrepreneurs is deciding where to start. Andria emphasizes the importance of leveraging the skills and experience you already have. “People need support with many things,” she says. What may seem basic to you can be invaluable to someone else. Whether it’s a skill from your nine-to-five job or a hobby you’re passionate about, start with what you know.

Andria’s own journey began as a virtual assistant, exploring various tasks like web design and social media management. Over time, she discovered her true passion and niche. Her advice? Don’t overthink it. Start small by offering your services to friends and family—even her first clients were her mom and a childhood friend.

This trial-and-error approach allows you to build confidence, refine your skills, and discover what you enjoy most.



2. Navigate Mindset Challenges

As Andria highlights, “mindset drama” is a common struggle, especially when transitioning through different business phases. Whether it’s fear of judgment, self-doubt, or imposter syndrome, overcoming these mental barriers is crucial.

She advises entrepreneurs to:

  • Practice positive self-talk: Remind yourself of your expertise and the value you bring to the table.

  • Listen to your audience: Pay attention to the needs of your community. Their feedback can guide you toward your next pivot or business offering.

  • Fake it till you make it: Confidence can often follow action. Showing up with a belief in your abilities—even when you’re unsure—can set the tone for success.



3. Build a Business That Fits Your Life

Work-life balance is a tricky concept, but Andria’s strategy involves building a business that adapts to her family’s needs. She’s upfront about prioritizing her family over work, which means her business model reflects her current season of life.

Here’s how she manages it:

  • Dedicated workdays: Saturdays are her “CEO Mama Days,” where her husband takes full responsibility for the kids, giving her uninterrupted time to focus on work.

  • Flexible work hours: During the week, she works in short bursts when her children are occupied or sleeping.

  • Strategic offerings: Andria’s coaching services are primarily asynchronous, with most interactions happening via Voxer. Monthly face-to-face calls and weekly evening coworking sessions ensure she’s accessible without being constantly on-call.



4. Embrace Systems and Automations

Efficiency is essential for mompreneurs. Jessica points out that tools like automated emails can help you maintain a personal touch without requiring constant manual effort. Andria agrees, emphasizing the importance of systems that streamline business processes.

Key takeaways include:

  • Automated communications: Schedule emails and social media posts in advance to stay engaged with your audience.

  • Project management tools: Apps like Trello or Asana can keep you organized and reduce stress.

  • Batching tasks: Dedicate specific times to similar tasks, such as content creation or client communication, to maximize productivity.



5. Ask for Help

One of the most profound lessons from Andria’s experience is the importance of seeking support. She shares that leaning on her “village”—her husband, mom, and other helpers—has been a game-changer for her business and family life.

Examples include:

  • Household responsibilities: Andria’s husband takes charge of weekly dinner planning and preparation, as well as bedtime routines.

  • Professional outsourcing: For her business, Andria hires experts to handle tasks like sales page creation and administrative support.

  • Bartering services: Early in her career, she exchanged services with other professionals. For instance, she helped launch someone’s podcast in exchange for SEO strategy.

Jessica adds that outsourcing isn’t limited to business tasks. Hiring a cleaning service or asking a grandparent to babysit can free up time and mental energy for other priorities.



6. Prioritize What Matters

For Andria, work-life balance isn’t about giving equal time to everything; it’s about being present where it counts most. Her children and family come first, and her business is designed to complement that priority.

By focusing on what truly matters and letting go of the rest, you can create a sustainable balance that works for you. “You don’t have to do it all,” Andria reminds us. “Lean into support and take the pressure off.”



Conclusion: Redefining Balance

Balancing motherhood and entrepreneurship is an ongoing journey, not a destination. By leveraging your skills, embracing mindset shifts, implementing systems, and asking for help, you can build a thriving business while being the parent you want to be.

Remember, the key isn’t to do everything perfectly—it’s to do what works best for you and your family in this season of life. As Andria’s story shows, it’s possible to be both a dedicated mom and a successful business owner with the right strategies and support system in place.


TL;DR

Jessica talks with Andria Singletary, mompreneur and business coach, about her journey in building a business that aligns with her current season of life. Andrea shares her insights on the importance of self-compassion and leveraging community support while navigating motherhood and entrepreneurship. She also introduces her upcoming membership, the Social Media Detox Club, a space designed to help moms create a visibility strategy that fits their unique needs and life stage. This episode is full of inspiration for moms looking to build a balanced and authentic presence in both business and family life.You can follow Andria here:



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